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Dinara
Guzhavina

Alaport


Role: Designer

Client: Almaty International Airport

Location: Almaty, Kazakhstan
Timeline: 3 months

Rebranding of the Almaty International Airport. The identity is inspired by the white mountain snow tops that could be seen upon the arrival and departure from the airport.

Designed with Zhanna Ee

Ile-Alatau Souvenirs


Role:
 Creative Direction, project manager

Project Deliverables:
Merchandise collection

Location: Almaty, Kazakhstan
Timeline: 3 months


First souvenir collection for Ile-Alatau National Park. It is inspired by the park's local flora and fauna, focusing on the list of threatened species. The seasonal collections strive to bring awareness to park's visitors.

Illustrations by Tomiris Shyngyssova and Aigerim Tumenbay.

Qazaq National Parks


Role: Creative Direction

Project Deliverables: Strategy, brand identity, signage and wayfinding system, website

Location: Almaty, Kazakhstan
Timeline: 3 months

Visual identity for National Parks in Kazakhstan. I was first approached to create branding for Ile-Alatau National Park, however drawing inspiration from Massimo Vignelli's Unigrid system, we put together a proposal for a unified branding for all parks. The strategy was to create a a clear and visually appealing design for all points of information.

Designed with Inês von Hafe Pérez, Miguel Santos

Kaplankaya


Role: Creative direction, project management

Project Deliverables: Digital and printed marketing materials, airport banners, bespoke website, video campaign.

Location: Bodrum, Turkey
Timeline: 6 months

Lead a team of designers, developer and a copywriter to create one cohesive visual language across all platforms for marketing materials. These include: Website, digital and print brochures, advertising campaign, video.

Designed with Pedro Mata

Necessary good


Role: Designer

Deliverables: Brand identity guidelines, packaging design template, box and label design

Location: London, England
Timeline: 4 months

Brand identity for Necessary Good - a lifestyle brand that aims to bring a new way of reducing waste in the cosmetic industry. They offer refillable service for all of their products.




Stories of Ile-Alatau


Role: Creative Direction

Project deliverables: Books in Russian, Kazakh and English

Location: Almaty, Kazakhstan
Timeline: 1 year

Brought together a team of writers, photographers and art director to create a book about the Ile-Alatau National Park. Original interviews, photography done over all four seasons in the mountains.

Photography: Assel Abilkhamit, Zarina Zoman
Designers: Etage Group

Redeco


Role: Designer

Project deliverables: Brand identity and guidelines

Location: London, England
Timeline: 1 month

Brand identity for "Redeco" - a martketplace that solves the problem of the furniture market. Easy and reliable platform to sell or buy used furniture.

Six Senses Hotels


Role: Creative Direction, project manager

Deliverables: Print & digital brochure

Location: Bodrum, Turkey
Timeline: 1 month

Lead a team of designers and copywriter to create a new version of mobile and printed brochure for Six Senses Hotel & Resorts Kaplankaya. Communicated directly with the marketing and sales department at Six Senses.

Dr. Pruss


Role: Designer

Location: London, England
Timeline: 1 month

Deliverables: Design manual for box and label design for various sizes. Technical files for each box, bottles and ampules.

Packaging and label design for a premium nutritional supplements brand.

Turkistan


Role: Designer, project manager

Deliverables: Brand identity guidelines, signage, design code manual.

Timeline: 5 months

City branding for a historical city of Turkistan in Kazakhstan. The concept was developed based on connecting line that merges the historical past of Turkistan, its location on the Silk Route and the new growth and development of the city.

City Point BKLYN


Environmental graphics for a shopping center in Downtown Brooklyn.

Location: NYC, USA

Pentagram Partner: Michael Gericke

Bar Sixtyfive


Advertising campaign for Bar SixtyFive at Rockefeller Center showcases the bar's core attractions – its cocktails and the iconic view of New York City. These two central ideas are unified and brought to the forefront in the min-imalistic shots of the cocktails and their easily recognizable shadows.

Location: NYC, USA

Pentagram Partner: Michael Gericke